Though it is more mod­ern and some­what more appeal­ing in a bubbly-​plastic-​Japanese-​yogurt shop kinda way, I feel that this is com­pletely unnec­es­sary. Call me a purist, but the YMCA had a good logo has lasted since 1967 for a reason.

The Y’s new visual sys­tem reflects our true iden­tity: a car­ing, people-​oriented orga­ni­za­tion that is devoted to the cause of strength­en­ing com­mu­ni­ties. Our refreshed logo, for instance, is bold, active and wel­com­ing, sug­gest­ing our deter­mined com­mit­ment to social progress. Plus, the many col­ors reflect the vibrancy and diver­sity of our com­mu­ni­ties and activities.